Kate Branch: 

CMO (Chief Marketing Officer) and Photographer.
Kate Branch is a Chief Marketing Officer and Photographer who resides in Sydney.  As Chief Marketing Officer at Emerald City Hotels, I play a pivotal role in shaping the company’s growth and strategic direction. My responsibilities encompass the planning, development, and execution of comprehensive marketing and advertising initiatives, each crafted to drive business success and enhance brand equity. My work directly influences both creative direction and overarching business strategy, ensuring that every campaign aligns with our corporate objectives and delivers measurable results. In an era marked by digital disruption and rapidly evolving consumer behaviors, my focus on customer-centric strategies has proven essential. I continuously adapt our marketing approaches to not only meet but anticipate the needs of our connected customers. By leveraging data-driven insights, I ensure that our marketing efforts are not just reactive but proactive, positioning Emerald City Hotels as a leader in a competitive industry. This approach has been critical in navigating the challenges posed by new, internet-based business models and in keeping our brand at the forefront of the market. Understanding the intrinsic link between marketing and business strategy, I advocate for marketing’s role as a central thread of corporate growth. By aligning our marketing strategies with our financial objectives and corporate planning, I ensure that marketing is not just a support function but a driving force behind our success. This holistic view of marketing as both an art and a science has equipped me with the expertise to contribute meaningfully to board-level discussions, particularly in areas of growth, strategy, and talent management—key issues facing today’s business leaders.

Kate Branch has two university degrees. A Bachelor (BFA) of Fine Art where she majored in Photography and a Master (MA) of Art Therapy (Fine Art and Psychodynamics). But her ultimate teacher has been travel. Kate contributes the photographs and videos she captures worldwide to  Adobe, Pexels and Unsplash. 

Her work photographic has been featured in prestigious publications such as the LA Daily, Australian Daily Telegraph, and Female First. Follow #katebranch to stay updated with her inspiring content.

Check out Kate's Youtube channel, Instagram, Facebook, Tiktok or Blog for more content.